Sandoz lança bala Amidalin Yep! para provocar diferentes sensações

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Publicado 28/09/2015

– A Sandoz, divisão de genéricos do Grupo Novartis, acaba de lançar a bala Amidalin Yep!. Com três sabores – Menta, Gengibre e Propólis e Mel e Limão, a bala chega às farmácias de todo o Brasil e promete provocar diferentes sensações nos consumidores.

O lançamento marca a entrada da companhia no segmento de balas e no setor alimentício. “Amidalin Yep! é o primeiro produto alimentício da Sandoz, que vai proporcionar ao consumidor diferente sensações de acorco com os sabores, que são aquecimento, refrescância e suavidade”, explica Diego Santoro, diretor de Marketing e Novos Negócios da Sandoz. Por se tratar de uma apresentação de balas, é importante reforçar que o novo produto não traz nenhuma ação terapêutica.

Segundo a Associação Brasileira de Indústria de Chocolate, Cacau, Amendoim, Balas e Derivados (ABICAB), a categoria de bala e gomas de mascar movimentou cerca de R$10 bilhões no Brasil em 2014. Além disso, o público jovem apresenta grande interesse no consumo desses produtos. Segundo levantamento da Mintel, empresa especializada em pesquisas de mercado do setor, 76% dos brasileiros com idade entre 16 a 24 anos gostam de provar novos tipos de balas.

Amidalin Yep!, é fruto de uma parceria  com Atlante Balas e Caramelo do Brasil, responsável pela produção da novidade. A Sandoz é responsável pela comercialização e distribuição nas farmácias de todo Brasil. Amidalin Yep chega ao mercado nos formatos sachê com 5 unidades e displays com 20 sachês.

Fonte: Sandoz

Fotos: Divulgação 



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