- 29 de julho de 2016
- Posted by: Assessoria Imprensa
- Category: Destaques, Mercado, Noticias
Publicado em 29/07/2016
Principal apoiadora do 3ᵒ MTN – Missão Técnica Nacional, a Hypermarcas/Neo Química apresentou um pouco de suas novas estratégias e os resultados durante o evento. O diretor executivo comercial da Hypermarcas, Argemiro Cintra dos Santos, esteve presente e contou um pouco da história da empresa, suas últimas conquistas e projeções.
Segundo Argemiro, “a empresa já fez bastante no mercado farmacêutico, mas ainda tem mais a fazer, perante um mercado que tem muito a crescer. A Neo Química está entre as maiores líderes em diversos setores do mercado farmacêutico e ainda pode expandir mais. Temos o objetivo de ser a melhor e mais completa empresa em nosso ramo de atuação”.
Segundo ele, a empresa tem muito a desenvolver, assim como o mercado nacional, e isso por diversos motivos, dentre os quais o fato do mercado farmacêutico ainda possuir um nível baixo de consumo, estar ocorrendo o envelhecimento da população e o fato desse mercado ser bastante resiliente e possuir altas barreiras de entradas de importados. Por fim, a criação de inúmeras oportunidades de novos negócios.
Na ocasião, o diretor da Hypermarcas revezou a apresentação com seus diretores Marco Teixeira, Jeancarlos Correa e Ricardo Sanches, que apresentaram alguns números mostrando o crescimento e a força que a marca possui no mercado e projeções ainda mais impressionantes para o futuro.
Sobre a Hypermarcas
A Hypermarcas é uma das maiores companhias de bens de consumo com capital de origem brasileira e possui o maior e mais diversificado portfólio de marcas, incluindo predominantemente marcas líderes e vice-líderes em seus respectivos segmentos.
Atua em duas linhas de negócios, Farma e Consumo, desenvolvendo, produzindo e comercializando produtos que fazem parte de um amplo e reconhecido portfólio de marcas. Possui uma estrutura de vendas e distribuição com abrangência nacional, com atuação nos canais de varejo alimentar e farmacêutico. Cada um dos negócios conta com uma força de vendas dedicada e especializada, composta por vendedores suportados por uma rede de promotores, bem como equipe de visitação médica para a promoção de medicamentos aos médicos.
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