- 15 de junho de 2015
- Posted by: Assessoria Imprensa
- Category: Geral, Noticias
Publicado 15/06/2015
A unidade de genéricos da EMS lança mais uma opção para o tratamento da depressão e dor: Cloridrato de Duloxetina na forma de cápsulas com liberação retardada. O medicamento tem mecanismo de ação dual no bloqueio de receptação de serotonina e noradrenalina além da molécula ser a única da classe dos medicamentos duais que tem aprovação em bula para o tratamento de dores crônicas.
O mais novo produto EMS Genéricos possui um mercado de R$ 200 milhões. Os pacientes com maior receituário são mulheres acima de 30 anos, que representam 73% das prescrições da molécula2.
A campanha de marketing contempla materiais informativos para os farmacistas e um exemplar especial aos farmacêuticos com uma breve história da molécula, mecanismo de ação, diferenciais da molécula, principais reações e interações medicamentosas; além de contar com um folheto informativo para os pacientes sobre a Depressão e Dores Crônicas, auxiliando os farmacêuticos na atenção e assistência farmacêutica.
Genéricos da EMS também lança um hotsite sobre a depressão, com dicas, orientações e um vídeo explicativo sobre a Depressão.
O mais novo lançamento está presente nas principais revistas do segmento farmacêutico, informando a todas farmácias a mais nova opção de tratamento.
Disponível nas apresentações: 30mg com 15 cápsulas e 60mg com 30 cápsulas. Em breve, também disponível 30mg com 30 cápsulas.
Contraindicações: O Cloridrato de Duloxetina não deve ser administrado concomitantemente com inibidores da monoaminoxidase (IMAO).
Registro: 1.0235.1088
SAC: 0800.191914
Venda sob prescrição médica.
Se persistirem os sintomas o médico deverá ser consultado.
Só pode ser vendido com retenção de receita.
Cloridrato de Duloxetina é um medicamento. Durante seu uso não dirija veículos ou opere máquinas pois sua agilidade e atenção podem estar prejudicados.
www.umgestocontraadepressao.com.br
Fontes:
1.IMS Health PMB Abril.15 (Mat.15R$)
2.IMS Health INTE Dez.14
Fotos: divulgação
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