- 26 de fevereiro de 2013
- Posted by: Assessoria Imprensa
- Category: Geral, Noticias
Da Redação
A partir do último dia 19, as farmácias e drogarias de São Paulo contam com um novo canal para comprar medicamentos pela internet. Utilizando o sistema de e-commerce B2B Farma desenvolvido pela Visão Tecnologia, a Distribuidora Elite passa a efetuar negociações comerciais (venda de medicamentos similares e genéricos) com farmácias e drogarias que entrarem no portal www.distribuidoraelite.com.br e tiverem aprovados seus cadastros.
“É um passo importantíssimo para o Grupo Elite. Uma nova fase que privilegia principalmente seus clientes e parceiros. O portal é dinâmico e eficiente. Procurávamos uma solução que remetesse, principalmente, aos nossos princípios, que preservasse a nossa história. O nosso novo portal de e-commerce B2B foi desenvolvido com foco na apresentação e na relação cliente/fornecedor, e este fato nos trará uma nova realidade de vendas.” afirma Natália Rojas, executiva de Marketing da empresa.
A Distribuidora Elite foi criada em 1989 e traz em seu DNA a experiência anterior de seus sócios como representantes de vendas do segmento farmacêutico, fato que, segundo a empresa, contribuiu e continua sendo importante para o seu crescente sucesso. Além do know how, esse histórico permitiu que a Elite nascesse com uma boa base de clientes e parceiros – número que vem se multiplicando ao longo de mais de 24 anos de atuação.
Hoje, a Elite está entre as maiores distribuidoras de medicamentos similares e genéricos do Estado de São Paulo e tem considerável destaque no ranking nacional em seu segmento. “A empresa está sempre preocupada em renovar-se e em expandir seus negócios, como atestam as aquisições da maioria do controle acionário da Stockfarma (MG), que garantiu o acesso da Elite ao mercado mineiro, da Pronatinho (SP), que possibilitou a expansão de sua atuação para os segmentos alimentícios e correlatos. Além disso, a ELITE, em parceria com a Visão Grupo, lança seu portal de e-commerce B2B para fortalecer suas vendas, utilizando um portal dinâmico e confiável para negociações pela web,” confirma Rojas.
Integrado ao portal TUDO FARMA de negócios B2B do segmento farmacêutico, o novo portal também conta com uma série de ferramentas digitais que prometem facilitar o dia a dia da farmácia. São cursos, vídeos, tabelas de preços de medicamentos e outras ferramentas, como, por exemplo, a Calculadora de ST-IVA para as farmácias de São Paulo, que os usuários e clientes da Distribuidora Elite poderão usufruir sem nenhum custo adicional. Para mais informações, acesse o portal www.distribuidoraelite.com.br .
Fontes: E-commerce News e Marketing Elite
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