- 26 de junho de 2017
- Posted by: Assessoria Imprensa
- Category: Destaques, Lançamentos, Noticias
Com o objetivo de se aproximar ainda mais das farmácias e preocupada em oferecer conteúdo de qualidade a todos os públicos da cadeia de vendas, a Bayer lançou recentemente novo website Bayer na Farmácia (www.farmacia.bayer.com.br), portal criado para estreitar o relacionamento da empresa com as farmácias de todo o Brasil.
A plataforma online reúne conteúdos exclusivos Bayer sobre produtos, informações relevantes para o dia a dia, além de oferecer cursos de qualificação para farmacêuticos e profissionais da farmácia.
Em parceria com a Escola Superior de Propaganda e Marketing (ESPM), a grade de cursos oferecidos para esse público permite acumular pontos que, posteriormente, podem ser trocados por benefícios e brindes. Entre os temas, estão: Atendimento Canal Farma, Regulatórios Aplicados ao Segmento Farma e Logística Aplicada às Farmácias. Além de todo o conteúdo e dos cursos oferecidos, existe ainda a opção de receber newsletters com as novidades do portal.
Para acessar o site, basta preencher um cadastro simples composto por nome, CPF, CRF (para farmacêuticos), e-mail e telefone celular. Para maior assertividade, o espaço foi dividido em três áreas:
- Sou farmacêutico – canal exclusivo para o profissional farmacêutico, tendo acesso aos serviços, materiais científicos e informações completas sobre os produtos.
- Sou gerente de loja – área dedicada a gerentes, compradores e pessoal administrativo, na qual se encontra informações sobre os principais eventos, entrevistas e notícias do mercado farmacêutico brasileiro, tendo acesso aos materiais e cursos exclusivos.
- Sou balconista/caixa – para quem é atendente, caixa, guardador, ajudante, consultor ou dermoconsultor para se atualizarem com notícias e novidades sobre o mercado farmacêutico e com uma área exclusiva de treinamentos e capacitação.
Para a construção do portal, a Bayer foi ao mercado e entendeu as necessidades desse público. “É importante entender que esses profissionais são fundamentais no atendimento ao consumidor e esclarecimento de dúvidas. Para isso, repensamos um canal que existia e era exclusivo para os farmacêuticos, reformulamos e ampliamos sua abrangência a todos os profissionais da farmácia, incluindo os balconistas e gerentes”, explica o Diretor Comercial e de Efetividade de Negócios na Bayer, Marcelo Bonato.
“A aceitação do Bayer na Farmácia está sendo muito grande, isso se deve à preocupação com que o site vem sendo desenvolvido, entendendo o que o público gostaria de receber. Por exemplo, observamos um grande interesse por conteúdos de autodesenvolvimento. Estamos otimistas com o novo portal, pois sabemos que estamos oferecendo conhecimentos para a melhoria de todo o mercado”, comenta a iMCM Consultant na Bayer, Renata Jacobson.“Ate o momento plataforma possui mais de 15 mil usuários cadastrados e mais de 7 mil cursos realizados, vamos reforçar nossa parceria com a FEBRAFAR e abrir espaço para que todos os associados tenham acesso a este canal”, finaliza a coordenadora de Trade Marketing, Luana Almeida.
Com informações da assessoria de comunicação da Bayer
If some one wishes to bbe updated with most recent technologis therefor he must be go to see this site and be up tto date every day.
certainly like your web siute but you have to check the spelling on quite a few of
your posts. A number of them are rife wwith spelling problems and I find it very bothersome to inform
the reality on the other hhand I’ll surely come
again again.
Exceellent blog here! Additionally your site quite a bit up
very fast! What web host aree you using? Cann I am getting your associate link in your host?
I want my websiote oaded up as fast as yours lol
certainly like your web site but you have to chedk the spelling on several of your posts.
A number of them are rife with spelling issues and I to find it veryy bothersome to tell the realigy then again I’ll definitely come
again again.
This iis the perfect blog for anybody who wishes tto understand this topic.
You understand so much its almost tough to argue witth you (not that
I really will need to…HaHa). You certainly put a fresh spin on a topic
that’s been discussed for a long time. Wonderful stuff, just great!
This piecce of writing will assist the internet viewers for creating new website or even a weblog from start to end.
Awesome! Itts truly amazing paragraph, I have got mjch clear ifea about from this article.
Saved as a favorite, I love our website!
Magnificent beat ! I would like tto apprentice at the same time as you
amend yyour website, how can i subscribe for a
weblog website? The account helped me a applicable deal.
I were a little bit familiar of this your broadcast offered brilliant clear idea
I just lije the valuable information you supply in youur articles.
I will bookmark your blog and take a look at once more here
frequently. I am quite suure I’ll be told plenty of new stuff right right
here! Good luck for the following!
I know this web site offers quality based articles or reviews and additional information, is there aany
other website which gives such thins in quality?
Hi, foor all time i used to check webpage posts here
in the early hkurs in thee daylight, as i like to gain knowledge of more and more.
Fantastic blog! Do you have any suggestions for aspiring writers?
I’m hoping to start my own website soon but I’m a littpe
lost on everything.Would youu advise starting wjth a free
latform like WordPress or go for a paid option? There are so many choices out there
thuat I’m totally overwhelmed .. Any suggestions?
Cheers!
Great website. Plenty of helpful information here. I’m sending it to some pals ans additionally sharing in delicious.
And certainly, thans in your effort!
If you are oing for finest contents lile myself, just pay a quick visit this website every day forr the redason that it offers qualityy contents, thanks
Veery good post. I will be going through some of these issues as well..
Qualiity content is the key to attract the viewers to pay a visit the
web page, that’s what this site is providing.
Excellent way of describing, and pleasant pargraph
to obtain facts on the topic of my presentation focus, which
i am going to present in university.
Wow, that’s what I was looking for, what a
stuff! present her at this web site, thanks admin off tuis
web site.
Great items from you, man. I have remember your stuff prior
to andd you’re simply tooo wonderful. I really lijke what you’ve bought here, certainly
like what you’restating annd the way in which wherein you assert it.
You’re making it enjoyable and you continue to care for to stay it
wise. I can’t wait to leadn far more from you. This is actgually a terrific website.
Fabulous, whatt a blog it is! Thiss websit presents valuable data to us,
keep it up.
Hello Dear, are you genuinely visiting this web site regularly, if so afterward you will without doubt take good
knowledge.
Excellent web site. Lots oof helpful info here.
I am sending it to several pals ans additionally sharing in delicious.
And of course, thank yoou on your sweat!
Everything iis very open with a really clear explanation of the issues.It was definitely informative.
Your site is extremely helpful. Many thaanks for sharing!
Have you ever thought about creating an ebook or guest
authoring on other websites? I have a bpog based upon on tthe same information you discuss and would really like to have you
share some stories/information. I know my audjence would
appreciate your work. If you’re even remotely interested,
feel free to shoot me aan e mail.
Hi i am kavin, its my first time to commenting anyplace, when i read this post i though i could also make comment due to this sensible article.